During the 2012 Nike Innovation Summit in Lower Manhattan, Nike announced their new Bluetooth and sensor-enabled Nike+ sneaker. For the event, they asked us to create the software that visualized the live data received from the sneakers via Bluetooth, as the athletes on the stage performs dunks, foot fires and jump ropes. In the multi-player mode, the players were able to compete against each other. The software was used during the live presentation on the big screen, as well as on the several kiosk screens set up at the TrialZone area for the media coverage.
My very first project at R/GA was NikeLab ’04. NikeLab is a website that tells Nike innovation stories. I was pretty much the only programmer on this project, but I was so fortunate to work with such a talented pool of people. It was months of long days, late nights and weekends of working, working and working. It won a Cannes Cyber Lion Gold the following year.