My very first project at R/GA was NikeLab ’04. NikeLab is a website that tells Nike innovation stories. I was pretty much the only programmer on this project, but I was so fortunate to work with such a talented pool of people. It was months of long days, late nights and weekends of working, working and working. It won a Cannes Cyber Lion Gold the following year.
Nike Lab Cyber Lion Gold
Type of entry: Websites
Category: Sportswear, Fashion & Clothing
Title: NIKE LAB HOLIDAY 04
Product or Service: NIKE FOOTWEAR
Advertising/Design Agency, City: R/GA, New York
Art Director: Jerome Austria
Copywriter: Josh Bletterman/Thomas Pettus/Jamie McPhee
Designer: Gui Borchert/Mikhail Gervits/Elena Sakevich/Phil Lubliner
Technical Director: Kumi Tominaga
Producer: Jennifer Allen/Matt Howell
Director: Can Misirlioglu/Kazz Ishihara
English Synopsis Brief/Objectives/Target Group:
NIKELab.com is a showcase for NIKE’s most innovative footwear and a collaborative digital installation gallery — where leading artists from around the world create engaging experiences that push the boundaries of what’s possible on the Web. While the Mayfly experience focuses on two artists celebrating the process of creating a simple, lighter shoe, the NIKE Free experience was a collection of reflections on the observation of nature as a means to understand and inspire creativity. In Restoration, 3D and Flash animation create a construction environment where users can interact with and learn about the restoration of NIKE’s first cross-training sneaker.